Reasons Why Businesses Should Use Video Marketing

Reasons Why Businesses Should Use Video Marketing

Video marketing is not only a digital marketing tool- it’s a promotional accessory with a higher reach than traditional content marketing. It extends your interactivity value tenfold, making sure your audience is engaging actively with the content you are putting out for brand awareness and sales.

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At Vikasha, we strongly agree with and engage in video production and marketing for enhancing brand value and recognition. Among the top reasons to adopt and implement video marketing strategies are following-

• Boost in Conversion Rate and sales 

A product video highlighting key features can prove to increase your conversion rate and lead to higher sales.

Vision is our most dominant sense. Considering this statement, its safe to say information relayed through moving images is likely to be perceived in a more engaging way- there’s the science behind it.

• Video production and marketing have a great ROI 

83% of businesses say that videos provide a good return on investment. There are cheaper marketing strategies and tools out there like e-mail marketing, social media marketing, and more but one of the highest yields is seen off of viral marketing campaigns run through videos, or even visual and auditory stimulation through a regular video campaign.

• Google and its love for videos 

Moovly says that you are about 53 times more likely to show up in the high rankings on Google if you have a video embedded on your website. The time a visitor spends increases owing to video content and makes the search engine think you have worthwhile material on your site to view.

With the additional help of SEO, your rankings could improve DRASTICALLY.

• YouTube reports mobile video consumption rises 100% every year. 

This fact speaks for itself- with mobile phones and video consumption going hand to hand, your audience could get significantly bigger with the help of video distribution and marketing.  

With tutorial culture booming, more and more people search up and teach themselves through videos. You can reach out to the people this way and build trust and reliability through familiarisation and personalization.

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