How to optimise your website for other countries?

Published on September 14 2020

International SEO

International SEO is more in use than you might think- it is sort of like geotargeting but you are optimising your website to attract traffic from different countries and fir different languages instead of targeting local traffic. Toronto Local SEO Company

The scope of International SEO widens with time and global exposure. Local businesses in certain industries might not be needing international SEO for their websites but any businesses dealing with retail should optimise the platforms for use of this feature.

Imagine this- in a country where it is difficult to find good quality yarn, there is a woman who wants to order it online and is willing to pay some amount of international shipping. A simple google search will show her businesses overseas which have optimised their websites for international SEO for that particular region/country and she can easily pick one.

Creating a complete internationalised website includes the following major steps-

Specifying the target geological area or country with a worldwide friendly URL structure.
Establishing languages for the pages and using language tags, i.e., language targeting.
Creating new and innovative content and maintaining it for users. This content makes up the raw material for ranking.

It is safe to say international SEO is not only for big brands willing to turn into bigger brands- they’re for every business which sells quality products and is willing to ship to a particular region, it could even be the North Pole once internet connectivity is established there!

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